I-25 & U.S. Highway 34, Loveland
Realberry began vertical construction on Avenue South, a 140-acre mixed-use district inside the Centerra master-planned community in Loveland, on Tuesday, moving the project from sitework into delivery of a walkable district at one of Northern Colorado's busiest interchanges.
The Colorado-based developer, known as McWhinney until its January 2026 rebrand, marked the milestone with a groundbreaking ceremony alongside Loveland Mayor Patrick McFall, construction and retail partners, and investors.
Avenue South sits at the southwest corner of Interstate 25 and U.S. Highway 34 and was approved by the City of Loveland in 2023. The project integrates retail and office space, dining, and thousands of residences into a walkable district adjacent to the existing Marketplace at Centerra.
The retail core advancing first is planned to deliver 18 restaurants, 33 retailers, and the first Whole Foods in Loveland. A 3.2-acre park, event lawn, and amphitheater called The Front Porch will anchor the district and host concerts, seasonal events, and everyday programming.
At full buildout, Avenue South is planned for approximately 2,000 residences — 475 single-family homes alongside roughly 1,250 apartments, condos, and townhomes, with vertical residential construction expected to begin in 2027. The district will also deliver 150,000 square feet of office space, anchored by a 140,000-square-foot corporate headquarters for general contractor Hensel Phelps, which is relocating from Greeley after maintaining its headquarters there since 1937.
The City of Loveland approved a business assistance agreement with Hensel Phelps in May 2024 that the city projected would generate more than $100 million in general economic impact over 10 years.
In a statement, Realberry Co-Founder and Principal Troy McWhinney called Avenue South "the next step" in the company's 25-year partnership with the City of Loveland, citing "time, partnership and persistence" to reach vertical construction.
Avenue South is the latest large-scale move from Realberry, the firm formerly known as McWhinney that rebranded in January 2026 to lean into a sponsor-led investor platform while continuing to develop master-planned communities. As previously reported, the company is also behind Baseline, the 1,100-acre master plan at I-25 and Baseline Road in Broomfield, where it recently delivered Park Lane — Colorado's first take on the Dutch woonerf, a pedestrian-priority shared street.
Centerra spans 3,000 acres and has been under development for 25 years. The community supports more than 8,500 jobs across 150 businesses and roughly 4,500 homes, and includes The Promenade Shops at Centerra, the Marketplace at Centerra, UCHealth Medical Center of the Rockies, Chapungu Sculpture Park, and 483 acres of wetlands and open space managed by the High Plains Environmental Center. Centerra was designated Colorado's first Sustainable Landscape Community in 2022 and was named Development of the Year by the Colorado chapter of NAIOP.
The combination of a Hensel Phelps headquarters relocation, Loveland's first Whole Foods, and a near-2,000-unit residential program positions Avenue South as one of the largest single mixed-use deliveries along the I-25 corridor in Northern Colorado this cycle.