F1 Arcade officially opens today in Denver, bringing glossy racing simulators, luxury branding, and price points that make Cherry Creek cocktails look modest.
But Denver is not Monaco. Do locals really need to spend $100+ for the privilege of sitting in a video game chair while snacking on small plates priced like a steakhouse entrée?
Denver already thrives on breweries, sports bars, and activity-driven hangouts that actually resonate with the city’s culture. Dropping a high-end racing simulator into the mix feels less like a community-driven idea and more like a corporate import looking for buzz.
Yes, it’s sleek. Yes, it will draw bachelor parties, corporate groups, and the occasional Instagram post. But for most Denverites, it’s tough to justify. For half the cost, you can enjoy a full night out—or catch a sporting event with change to spare.
Denver deserves bold concepts that feel authentic to its energy and lifestyle. F1 Arcade, while shiny, risks feeling more like a vanity project than a venue locals were waiting for.